Wednesday, 11 April 2012

Screen Design and Print Design


Information can be gain by watching television, reading newspaper, and searching in Internet. Reading a text in print and screen design is not similar. There are several differences in reading newspaper or magazine (print design) and online (screen design) such as: layout of the article and writing structure.  
               
                                                  Image from: smp.townplan.gov

Image from: Four Four-Two Magazine March edition
The difference between print and screen design is the size of the font and the font type (Meyer, 2004).  As we can see on the picture of screen design, the font size of the headline and contain are no much changes. On the other side, on FFT the main idea of the information has a bigger size. The similarity between the font size of the headline and contain can make the reader lazy to read the information.
The second difference is type of fonts. In The Star, there is no fonts difference between the headline and contain. On the other hand, there is a variety of font type in FFT Magazine. It is easier for reader to read to FFT than The Star because FFT writing structure is shorter. Color combination can give effect to mood of the reader (Thimou, 2006). The variety of color in FFT can make reader more interested to read.
Framing plays important role in a design (Kress, 1998) Line, dots, or color are the example of framing. Framing can be used to connect or disconnect elements. In The Star, white space is the only framing in the article. On the other side, dots and colors play a role as a framing in the article.
References:
Kress, G & Leeuwen, T, V 1998, Approaches to media discourse, pp.1-34
Meyer, E, A 2004, Cascading Style Sheet: The definitive guide, viewed 10 April 2012, http://books.google.com.my/books?id=nU4EiJ9ZPf8C&printsec=frontcover#v=onepage&q&f=false
Thimou, P 2006, Home Screen Printing Workshop, viewed 10 April 2012, http://books.google.com.my/books?id=Z41KMhkUQ8UC&printsec=frontcover#v=onepage&q&f=false

New Media Publishing (Facebook)

The advance of technology gives a big impact to new media publishing. Facebook, Twitter, and Youtube are the example of new media publishing. Facebook is the most popular new media and social network sites nowadays. There are 845 million monthly active users at the end of December 2011(Facebook, 2012). Facebook has take over the role of traditional media in advertising and marketing because seller can promote and show a picture of their product such as clothes, or bags for free. Costumer can see and order the product anywhere as long as there is an Internet connection.

                                                 Image from: miguelmanchego.com
According to Lister (2009), “There are several concepts in new media such as: new textual experience, new ways of representing the world, and new relationship between subjects (user and consumer) and media technologies.” Facebook is a new media because it full fills all the criteria of new media. 1. Facebook gives a new experience to society by creating games and let them to play the games. 2. Facebook offers experience on finding information around the world in image, video, and graphic. 48% of young Americans find information from Facebook (Hepburn, 2011). 3.In stead as place to finding information, Facebook can be used to find and chatting with other people.
Text can be used to communicate with reader, image to give better illustration, and windows or links for more information (Walsh, 2006). People can give information by writing a text, image, and links. Text can be used to attract attention or giving information, image to give a better understanding or imagination, and links for more information.
References:
- Facebook 2012, Newsroom, viewed 11 April 2012, http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
- Hepburn, A 2011, Facebook Statistics, Stats & Facts For 2011, blog posting, 18 January, viewed 11 April 2012, http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/
- Lister, M, Dovey, J 2009, New Media: A Critical Introduction, viewed 11 April 2012, http://books.google.com.my/books?id=gMx-AMRg3A0C&printsec=frontcover#v=onepage&q&f=false
- Walsh M, 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, Vol. 29, no.1, pp.24-37.