New Media Publishing (Facebook)

The advance of technology gives a big impact to new media publishing. Facebook, Twitter, and Youtube are the example of new media publishing. Facebook is the most popular new media and social network sites nowadays. There are 845 million monthly active users at the end of December 2011(Facebook, 2012). Facebook has take over the role of traditional media in advertising and marketing because seller can promote and show a picture of their product such as clothes, or bags for free. Costumer can see and order the product anywhere as long as there is an Internet connection.

                                                 Image from: miguelmanchego.com

According to Lister (2009), “There are several concepts in new media such as: new textual experience, new ways of representing the world, and new relationship between subjects (user and consumer) and media technologies.” Facebook is a new media because it full fills all the criteria of new media. 1. Facebook gives a new experience to society by creating games and let them to play the games. 2. Facebook offers experience on finding information around the world in image, video, and graphic. 48% of young Americans find information from Facebook (Hepburn, 2011). 3.In stead as place to finding information, Facebook can be used to find and chatting with other people.

Text can be used to communicate with reader, image to give better illustration, and windows or links for more information (Walsh, 2006). People can give information by writing a text, image, and links. Text can be used to attract attention or giving information, image to give a better understanding or imagination, and links for more information.

References:

- Facebook 2012, Newsroom, viewed 11 April 2012, http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

- Hepburn, A 2011, Facebook Statistics, Stats & Facts For 2011, blog posting, 18 January, viewed 11 April 2012, http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

- Lister, M, Dovey, J 2009, New Media: A Critical Introduction, viewed 11 April 2012, http://books.google.com.my/books?id=gMx-AMRg3A0C&printsec=frontcover#v=onepage&q&f=false

- Walsh M, 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, Vol. 29, no.1, pp.24-37.